rfunk: (Default)
Rob Funk ([personal profile] rfunk) wrote2006-04-04 11:23 pm

Chevy learns the perils of interactivity

I'm coming into this late, but it seems that Chevrolet is running a contest inviting people to create their own Chevy Tahoe SUV commercials, using provided visual and audio elements, but your own text.

So of course people took it as an opportunity for some social commentary. My favorite of those I've seen so far hasn't been deleted yet, but it's also available at YouTube along with some others.

Supposedly Nightline is doing a story on this tonight (er, probably as I type). I found out about the whole thing at this Daily Kos thread, which has links to many of the ads, as well as a link to a NY Times article on the subject.

Update: And NPR, and more ads linked from an earlier dKos thread.

[identity profile] nontacitare.livejournal.com 2006-04-05 08:47 pm (UTC)(link)
I just saw the commercial again, and thought it was brilliant.

Thanks for posting this and brightening everyone's day.