rfunk: (Default)

Reading the Trades

posted by [personal profile] rfunk at 05:56pm on 06/06/2007 under , ,
The TV-watchers among you are probably familiar with the new CW Network, the result of a merger between UPN and WB. Now CW is going to have a show with no commercials. Well, no traditional commercials...
The network plans to air "CW Now" without commercial interruptions. Instead of buying spots, MediaVest clients, including top advertisers Procter & Gamble, Wal-Mart, Kraft, Masterfoods and Activision, will be integrated into segments of the show dealing with topics such as what's hot in music, beauty and fashion to reach the fickle 18-34 demographic.
So because you and I and everyone else don't want to watch commercials and use DVRs to skip them (or just download commercial-free versions), TV shows themselves are turning into commercials. Of course, Smallville watchers have probably seen that coming for a while now.
Mood:: 'cynical' cynical
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